Business Plans Assignment Example | Topics and Well Written Essays - 250 words

Business Plans - Assignment Example Moreover, others think that there is a need to buy a business plan software. Another reason why people shun the idea of creating a business plan is that they think that it is too complex to do (Superbcoaching .com, n.d.). These people assume that the business plan should be perfect before they can start the business. Some companies think that it is a waste of time. Instead of focusing on the start-up of the business right away, they will be bogged down with writing the plan. Creating a business plan has several benefits. The first benefit that a company can gain from a business plan is that it gives direction to the firm. Similar to a road map, the business plan will show where the company is going and what options it can take to reach its destination or objective. Another benefit that can be gained from a business plan is that it is a valuable source of information for potential investors in the business. It makes it easier for an organization to obtain funding or possible loans from banks and private investors. A business plan also prepares the company for future problems that it may encounter. As one goes through the process of writing the plan, he is made aware of the critical aspects of the business and the various scenarios that will affect its operations. Superbcoaching .com. (n.d.). The top 10 reasons people dont have a business plan. Retrieved January 13, 2012, from superbcoaching.com.au:

The Making of the Middle Ages Essay Example for Free

The Making of the Middle Ages Essay Personally, when thinking of the middle Ages, I tend to have the misconception that it is a period of darkness with no progress. However, R.W. Southern’s book, ‘The Making of the Middle Ages’, offers an in depth study of the development of history in the world today. Observing that this book was published during the 1950s, Mr. Southern’s interpretation of the ‘Middle Ages’ was very distinctive in comparison to other historians of his time. He explores the significance of the Middle Ages as a separate sector in the study of history by which the audience will notice that previous categories of studied history is set aside, as we are no longer focusing on the usual ‘Classical Greece’ and ‘Rome’ in shaping the modern world, but the ‘Middle Ages’ as an entity on its own. The ‘Middle Ages’ are regarded as of equal importance in the understanding of making the modern world since the Enlightenment. Setting this book in the 1950s when traditionalist views are still the core study of history, he attempts to justify the study of the Middle Ages as important to understanding. I find myself puzzled by his misleading use of the book’s title as it does not describe the actual ‘making’ of the middle ages which is suggests, but the actual ‘formation of western Europe from the late tenth to the early thirteenth century’. It is clear that Mr. Southern acknowledges the problems during the Middle Ages and examines them in two sections. He states that these divisions in Latin Christendom and its neighbors arose from the lack of communication and the tension caused from social disorder. Another trigger of tension was the division of the two main languages in Europe. He also emphasizes that those were the main factors and that areas of authority and political divisions were too artificial and ‘too fluid to count for much’ which also suggests that ‘political boundaries didn’t survive’. Opposed to the traditional view of history, he insinuates that the middle ages have been hindered as a ‘secret revolution’. This implies that Southern’s argument tries to reaffirm the status of the middle ages as a legitimate topic of academic discourse. Of course in his attempt to convince his academic peers, he seems to be very selective in his choice of sources. When examining the index, it clearly shows that there is little written about other themes. Southern conveys a very Eurocentric attitude towards the topics that are discussed in his book, as he mentions very little of the developments in Africa, the role of women and children and when compared to people of the upper classes and serfdoms, the ratio seems bizarre. There is a large list of various Saints that Southern mentions, as well as many powerful men with high social statuses that claim more pages and notice about serfdom which concludes to my point of Southern’s poor demographic as there isn’t a chapter on women. Southern’s ‘Making of the Middle Ages’ is a history of men and powerful political men. Southern also uses imperial terms that show that his book was written for the upper classes if placed in the wider context with the books published at the same time. Mr. Southern uses five main headings for each of his discussions and it is obvious that his main interest lies within the role of religion. ‘dark ages’ no progress? Regression he argues that there are things and events that happened which form Europe as it is today †¦ Not just shaped by classical rome in shaping modern Europe. About the book in the wider context about the books in the same time about the same topic because books are not published isolated- When the book was published and then how does it compare to the books published now- outdated? Why? Compared to modern literature and then the books published at the time. Index: always a noun but mentions none in themes, another flaw in the writer as the impression it gives shows that there aren’t any interests in wider themes. Eurocentric attitude to history isn’t as important- maybe ignores development in Africa? Role of women, children or slaves (under classes) but does have ‘serfdom’ only one chapter? Imperial terms; Sort of model of Thucydidean history (which is history of political leaders) military generals none of underdogs. (power politics) theme of Enlightenment-inspired medievalism and protonationalism with a study of legendary heroes Guy of Warwick and Bevis of Hampton in seventeenth- and eighteenth-century literary circles, while articles by Helen Phillips, John Marshall, and David Mills examine gender in Chaucer’s writings, Robin Hood’s embodiment of pageantry, and the Chester Plays, respectively. Andrew Wawn expands on his earlier work by examining Victorian makers of the Viking Middle Ages active in Merseyside and Edward Morris surveys early nineteenth-century Liverpool collectors of illuminated manuscripts, devoting considerable attention to restituting the scholarly reputation of Sir John Tobin, a retired seaman, former slave trader, and pioneer in the acquisition of medieval manuscripts whose collection, amassed between 1823 and 1835, was â€Å"perhaps the most important small group of late medieval illuminated manuscripts ever assembled by a private individual† (166). Revival of secular Gothic aesthetics, a must-read for anyone interested in appreciating the urban development of one of England’s most important cities during industrialization. serves as a useful reminder that medievalism can hold historical implications as interesting and important as the Middle Ages themselves.

Example Answers to Questions on Culture in the Loreal Group

Example Answers to Questions on Culture in the Loreal Group The LOreal group has been the market leader of cosmetics and the beauty industry. The products it mainly sales are in the fields of cosmetics including, hair color, makeup products, skin care products, perfumes etc. Company has also launched its several products in the field of dermatology and pharmacy. The sales and profits are maintained through its wide range of professional consumer luxury and active products showing a strong through it. It was founded in 1909 by Eugene Schueller and soon it grown into worlds largest company in the industry. The turnover of the company has grown over 19 billions euros with over 11 percent of growth which considerably indicates the success of marketing strategies of LOreal group. The company market over 70 international brands along with a number of local brands made specifically for the country it is marketing with the same international standards and flexibility according to the local needs and requirements that are to be sold to both men and wo men over 150 countries. The company has shown enough growth in the continents of North America and Western Europe with its outstanding performance of twice the market trend growth of the markets of Asia pacific, Eastern Europe, Latin America, Africa and Middle East. The global marketing efforts of the company with its smart selling efforts brought the tremendous amount of success for it. The differences between the different cultures and the needs of the native people of those different cultures have been quite successfully understood by the companys marketing personals. To understand and to answer the cosmetic requirement of the different types of people in the world the company has setup its five worldwide research and development centre which are established in the different continents like 2 in France, 1 in the US and 1 in Japan and 1 in China in order to make the products manufacturing managed according to the needs of different culture. LOreal group has successfully projected itself as a nice example of a good multi national corporation that manages its profit with considerable success through the competitions in the markets surrounded by the various geographical, social, economical and cultural risks. The company reached out to the variety of the customers with different economic status and cultural background in overall different perception through its fine global branding strategies. Through its selling of different products the company sold different genre of products like Italian elegance, New York street smarts, French beauty, etc through different global branding methods. In this report we are asked to discuss about different global marketing strategies adopted by LOreal group and how much the company is successful in understanding the different cultural distinction in the different international market. (LOreal Group) Part 1 COMPANYS GLOBAL MARKETTING STRATEGIES The famous LOreal group utilized its global marketing strategies to its extreme extent in order to show and generate the great growth opportunities in a very elegant way. The company is known for and has always been imposition of its customers as a supreme elegant French product with smart prices and superb packaging. The general belief of the management of the company is about the basic existence of two different dominative beauty cultures which are French and the American .This has been a major reason behind the company to setup two headquarters one in the Paris and one in New York. These two countries are culturally far different in terms of the background of the people, the mind set of the society and the creative background of their culture. The company even laid down the establishments of the different brands as the part of same organization in competition to each other in the field of marketing but takes the research and developmental part in the collaboration as suggested by marketing head of the LOreal, Owen Jones. He suggested and implemented various smart and innovative marketing strategies that stimulated the creativity in his department like moving around the streets of the local market to explore and analyze the needs and expectation of the product in the point of view of the native customers so that the product can be designed and marketed accordingly. The decisions over the marketing strategies in the headquarters of the LOreal group are made after consulting examining and having the proper insight of the local markets while delivering with the touch of international standards maintained giving the feel of the popular method of implementing the global along with the local satisfaction .The LOreal effectively focused on the international scale with its revolutionary which brought lot of success to the company across many countries and continents. The growth of the company in countries like India , Mexico , Malaysia , few African countries was alo ng with its immense success in its homeland of Europe and America also with its appreciative expansion in the tough markets of china and Japan which was quite significant and miles stones .The main problems faced by the marketing teams of the company in the countries in which LOreal has not been that successful as compared to other parts of the world like japan and china where there are strict health related rules and regulations and the complex distribution of markets is the considerable example may be that of Japan which is the second largest cosmetics market in the world .The company very well shouts its global presence with its subseries factories and manufacturing units and selling outlets all across the various continents of north America , Europe , Asia and Africa. To support this fact with the data and the statistical requirement the company has 18 subsidiaries and 8 factories in the continent of north America ,169 subsidiaries and 22 factories in the countries of Europe, 29 subsidiaries and 5 factories in Latin America ,23 subsidiaries and 4 factories in south Asia and with its extension in Australia, middle east and many other African countries as per the information available according to the data at the end of the 20th century. The global brands of lOreal includes the LOreal itself the Garnier ,Lancome ,Biotherm ,vichy, Maybelline ,Redken, Ralf Lauren , Goirgio and Helena which are being launched in different types of markets of the world for the different types of people in the world. The company also adopted famous marketing policy of acquiring the market through acquisition policies .This not only helped the company to settle in the overseas market but also to expand and become its leader. Some of the popular acquisitions of the LOreal group include the acquitted companies like body shop, soft sheen, matrix, etc. To summarize the overall marketing strategy the company has to maintain the standardization globally as well as to have the scope of local optimization as per the needs and requirements of the different cultures existing all round the globe. The company always had some standard product with incomparable core features and the most importantly its scope of being coupled up with the optimization required with the products in order to maximize its local response by the native customers by making adjustments in the features of products with its prices without compromising with its international brand value and quality. These were the major reasons behind the companys emergence as the global leader of the cosmetic market for different cultures and hopes of the beauty of the local men and women worldwide. BASIC CORPORATE CULTUER IN THE COMPANY The culture of any company described is in the basis of how it handles the individuals operating in the group and manages its diversity in its very own style , its own working conditions, hierarchy and the general involvement .The LOreal has been adopting nice effective policies to not only handle the personal but also the professional activities of the individual employees through different methods like motivational rewards, training and education , employees appraisal through different schemes etc. The company takes the talent development and understanding of the corporate culture by its employee as one of its responsibilities. Company allows the employees to be geographically mobile, provide high working cadencies and various other French benefits. The career development of the employee are maintained through the rewards like the rise and pain ,internal promotions, in transfers options it also conducts the activity like bi-development interview and even hence established several m anagement development centres as well. The annual expansion plan of the individual with the company is done through interviews , evaluation of the annual performance, taking into the consideration their need and professional aspiration, the coordination and communication between the employees and the employees with the top level management is effectively maintained inside the organization, the external communication with the customers with the market is done through effective brand managing with the help of press and media and having the well customer care management to resolve any issue that may arise. With the use hierarchal way of communication among the employees of the organization, the relations among them is maintained and also the internal conflicts is resolved through effective management. Emails are one of the most important ways of communication for day to day disposal of information and the general purpose to convey information with the employees of the company. The comp any promotes its brand through its effective way of external communication through press, electronic media, web promotion, etc it also maintains its brand image through promotional campaign done through sponsorships. There are various clubs and communities within the company that are established to maintain the better relationship between the employees .The company also very effectively follow the customer responsive culture .The proper internal and external functioning of the company is handled by the strong cultural backgrounds of its ethics and principal. The company has developed an embracing culture which has short procedures for doing the work which not only provide the purpose of less wastage of time and energy but also gives the feeling of independence and autonomy to each of its employees .The oral communication is considered better than the written procedure in order to have flexibility in work but it also provides a type of ease to solve any conflicts if they arise. The company very well handles its diversities in its team and the clients which is reflected through its successes at every level .The company serve his products to many cultures according to the requirement of any culture through its dedication and proper understanding. The management adopts such policies so as to utilize the working capabilities of its employees to its maximum extent. Sometime the pressure on the employees also builds up but overall they work their according to the individual perception. THE CORPORATE STRUCTURE OF THE COMPANY The companies like any other multinational company with a high prestige consist of board of directors, management committees and the stockholders. The board of directors as the governing body including fifteen members. The present members belonging to core committee are : jean paul Agon, Francisco Basco, Werner Bauer, Liliane Bettencourt, Francoise Meyers, Peter Brabeck, Charles Fillipi, Xavier Fontanet, Bernard Kasriel, Marc Lacharrier, Jean Meyers, Lindsay Owen-Jones, Franck Riboud, Annete Roux and Louis Schweitzer. The management committees have different committees responsible for administrating the different departments. The committee includes Jean-Paul Agon as Chief Executive Officer, Beatrice Dautresme as EVP of corporate communications, Christian Mullieze as EVP of finances, Fredrick Roze as Chief Executive Officer of LOreal USA, Jean Grollier as EVP of RD, Jean Lebel as the president of consumer products, Nicolas Hieronimus as the president of professional products, Geoff Sk ingsely as EVP of Human Resources and Marc Menesguen as the president of Luxury Products. The major stockholders of the company are Bettencourt family, Nestle, treasury shares and the others holded by the general public for the trade. The distribution of the shares are the Bettencourt family acquiring the 31 per cent of the companys share, 29.8 percent of the shares are acquired by nestle , 2.4 percent shares reserved for the treasury for the future and the remaining 36 percents of the share available in the market for the general public trade. Part 2 DEALING WITH THE DIFFERENT CULTURES OF THE WORLD As described by the famous author Schein, the culture in reference to the corporate world is the different corporations learning that is developed by different discoveries, invention and the development for handling the internal and the external issue effectively .These learning and development should be successful enough to be passed and taught to the coming and joining employees for handling such affairs in the future .He also remarked the famous quote ,the culture has a same meaning to the group what personality has to with individual. Also it is well understood in the current era of global market that a successful multinational company has to have an in-depth knowledge of the environment and the different cultural background of the different countries and regions in which it is operating to have a considerable amount of success. As a world leader in the field of cosmetics and beauty industries, the LOreal group is always up with the blend of beauty with the design of products by intense research in science and technology with a tinge of innovations .The company has been selling its products to the men and women to more than 130 countries based on different cultures, different mindsets and with the different perceptions to evaluate its products. For surviving in these diversities, the company has to take innovation and quality management as one of its major requirement for its product manufactured. The company sells the most advanced product in each and every country it is serving independent of any culture it has to serve .Being present in any country the company always gives the credits to its employees to build the LOreal a leader in the beauty and cosmetic Industry of the country by their unequal and unparallel talent and ambition in doing so. As described above the company has opened its subsidiaries and research centers factories etc all around the globe with the vision of having some standardized ethics and principles along with scope of flexibility t o adopt the different cultures for its employees and customers to maintain its brand value at the international level. The four different cultures that can be taken under the consideration can be that of USA, India, Canada and China which can describe how well the company has been successful in dealing up with the cultures which were entirely different in many perspectives. The LOreal USA which is based in New York has worked successfully well to sell its products mainly related to hair color, hair care, skin care, skin care, fragrances and the color cosmetics in the consumer and the professional markets. The major causes of the success of the company had been its progressive research and development of the new and innovative products, high amount of the dedication shown by its employees and the well distributed marketing of its products. The company also did some success providing acquisitions for example that of the Maybelline, Soft Sheen, matrix, etc. (LOreal USA) The LOreal group in the country of India succeeded with its objective of focusing all its energy and know-how of the Indian requirement which it used during the manufacturing of the products and then its selling through effective Indian style marketing strategies. The company provided the Indian men and the women with its all new and innovative products with latest advancements developed in its research and the development centers. The company gives the credit to its more than 600 employees who worked with all the devotions to build the LOreal India with all success in beauty and the cosmetic market in India. (LOreal India) The LOreal China had entered into the Chinese market in 1996 with all efforts to provide the customers in China their desired cosmetic requirements but providing its key products of international quality and some especially made products suiting the Chinese skin, hair, etc. The company did very well in adopting the local marketing strategies by coming up with the products like that of whitening and the anti-aging creams, etc. The LOreal group performed extremely well in the country of Canada with same commitment of innovations, best quality products and its effective marketing and distribution. The company launched its 25 prestigious brands to overcome the high amount of beauty and cosmetic needs of the people of this country. There are 1200 employ ees working in LOreal Canada with the same dedication and devotion for the profits of the company. THE IMPORTANCE OF UNDERSTANDING THE CULTURAL DISTINCTIONS For any of the successful MNC, it is very essential to understand the different cultural distinctions between the different cultures. The selling of same kinds of products in the markets that are entirely different in terms of their cultural backgrounds has always proven to be quite a tough task. Also, the product or services should not violate any rule or regulation based on the culture of the country it is operating. The promotional campaigns and the mode of the advertisements also should be designed according to the cultural background of the region it is going to be launched or shown. If these things is not taken into the marketing strategy, the product which had been very much successful in one country, may even fail in the other. The local branding strategies, management of the human resources, etc all should be decided and implemented while taking into account the cultural distinctions on whose basis its applicability and the feasibility has to be decided. The same reward sche mes, motivational methods, desired working environments, etc also cannot be the same for different employees working for the company in the different nations and thus it also needs the understanding of different aspects of the impacts of the cultural differences. For good relationship of foreign supervisor with its subordinate local employees, the cultural understanding of both becomes an essential object. When it comes to the market, the customers with entirely different cultures have a different perspective of looking the product and deciding its feasibility for them which depends upon their general mindset, price tags, quality and features required as per the natural climate, and its importance for them as an individual.

Of Mice And Men :: essays research papers

Of Mice and Men by John Steinbeck At first glance, Of Mice and Men by John Steinbeck is a tale of two best friends traveling the countryside looking for work. This would seem like the norm for lower class people trying to survive in the rat race of society. Yet, the story isn’t merely George and Lennie’s search for jobs. Rather, it is about their all out quest for the American Dream, the dream of owning their own stake of land and ending their subservience to their bosses. In order for this to happen, however, George and Lennie had to remain a team. They had to pool their resources as well as their manpower, something their apparent mutual love for each other seemed to take care of. Yet, an irrevocable rift between them sent the dream crashing down. This caused George’s feelings of love and understanding to change from being existent to non-existent.   Ã‚  Ã‚  Ã‚  Ã‚  Since the passing of Lennie’s aunt, George felt an obligation to take care of Lennie as well as to act as his guardian. George fulfilled this role with love and understanding. We first see change in George’s attitude towards Lennie when they moved onto the ranch, their place of work. George immediately feels that he is jeopardizing his relationship with other men in order to defend Lennie’s actions. George is further discouraged when he realizes, based on Lennie’s behavior that he can never be left alone- even to go to the bathroom. Lennie can’t even be trusted not to kill puppies while petting them. Lennie, in fact, goes so far as to kill the owner’s daughter-in-law. By this point, George, a nice yet overly ambitious individual, could no longer control this growing contempt towards his once beloved Lennie.   Ã‚  Ã‚  Ã‚  Ã‚  As George’s feelings changed, he started vocalizing his frustrations towards Lennie. Before, George would plead with Lennie with words of love to run away. Now, George actually suggests it. George relates to Lennie that he feels that he is â€Å"holding me (George) back from the good life†, and that he could get his own little stake of land if he freed himself of Lennie and his shortcomings. This is something the old George would never dream of saying. George further alienates Lennie by scolding him mercilessly after Lennie innocently told Crooks their future dreams. These comments reflected George’s sentiments exactly. Lennie had become more of a nuisance than George could even handle. Of Mice And Men :: essays research papers Of Mice and Men by John Steinbeck At first glance, Of Mice and Men by John Steinbeck is a tale of two best friends traveling the countryside looking for work. This would seem like the norm for lower class people trying to survive in the rat race of society. Yet, the story isn’t merely George and Lennie’s search for jobs. Rather, it is about their all out quest for the American Dream, the dream of owning their own stake of land and ending their subservience to their bosses. In order for this to happen, however, George and Lennie had to remain a team. They had to pool their resources as well as their manpower, something their apparent mutual love for each other seemed to take care of. Yet, an irrevocable rift between them sent the dream crashing down. This caused George’s feelings of love and understanding to change from being existent to non-existent.   Ã‚  Ã‚  Ã‚  Ã‚  Since the passing of Lennie’s aunt, George felt an obligation to take care of Lennie as well as to act as his guardian. George fulfilled this role with love and understanding. We first see change in George’s attitude towards Lennie when they moved onto the ranch, their place of work. George immediately feels that he is jeopardizing his relationship with other men in order to defend Lennie’s actions. George is further discouraged when he realizes, based on Lennie’s behavior that he can never be left alone- even to go to the bathroom. Lennie can’t even be trusted not to kill puppies while petting them. Lennie, in fact, goes so far as to kill the owner’s daughter-in-law. By this point, George, a nice yet overly ambitious individual, could no longer control this growing contempt towards his once beloved Lennie.   Ã‚  Ã‚  Ã‚  Ã‚  As George’s feelings changed, he started vocalizing his frustrations towards Lennie. Before, George would plead with Lennie with words of love to run away. Now, George actually suggests it. George relates to Lennie that he feels that he is â€Å"holding me (George) back from the good life†, and that he could get his own little stake of land if he freed himself of Lennie and his shortcomings. This is something the old George would never dream of saying. George further alienates Lennie by scolding him mercilessly after Lennie innocently told Crooks their future dreams. These comments reflected George’s sentiments exactly. Lennie had become more of a nuisance than George could even handle.

Edna, the Anti-Mother-Woman in Chopin’s The Awakening :: Chopin Awakening Essays

Edna, the Anti-Mother-Woman in Chopin’s The Awakening In short, Mrs. Pontellier was not a mother-woman. The mother- women seemed to prevail that summer at Grand Isle. It was easy to know them, fluttering about with extended, protecting wings, when any harm, real or imaginary, threatened their precious brood. They were women who idolized their children, worshipped their husbands, and esteemed it a holy privilege to efface themselves as individuals and grow wings as ministering angels. (29) She had all her life long been accustomed to harbor thoughts and emotions which never voiced themselves. They had never taken the form of struggles. They belonged to her and were her own, and she entertained the conviction that she had a right to them and that they concerned no one but herself. Edna had once told Madame Ratignolle that she would never sacrifice herself for her children, or for any one. Then had followed a rather heated argument; the two women did not appear to understand each other or to be talking the same language. â€Å"I would give up the unessential; I would give my money, I would give my life for my children; but I wouldn’t give myself. I can’t make it more clear; it’s something which I am beginning to comprehend, which is revealing itself to me.† (69-70) In the first passage, Edna is clearly set apart from what appears to be the status quo of female behavior in her society. She is not a mother-woman. The term, mother-woman is a reductive one which implies a singular purpose or value. The mother-woman is a mother; being one defines and regulates every aspect of her life. They â€Å"†¦esteemed it a holy privilege to efface themselves as individuals and grow wings as ministering angels.† Chopin’s use of religious words and imagery is interesting; it certainly alludes to Victorian ideals of womanhood in which the woman is a vessel of purity and piousness. Viewing women as angels or pure, infallible beings elevates them, but also robs them somewhat of their humanity. In addition to this, it places restraining and unnecessary imperatives on their behavior, and encourages them to strive for the unattainable-a pursuit that will probably leave them feeling inadequate. The mother-women are described generally, however, in th is passage, and seem entirely one-dimensional. Also, they possess an almost absurd and quality, â€Å"fluttering† about after their children, perceiving â€Å"imaginary† dangers everywhere. Chopin deals with the mother-women more complexly later through the character of Madame Ratignolle.

Computers And Marketing :: essays research papers

Computers And Marketing Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, market research, and pricing of goods. Businesses, and particularly the marketing aspect of businesses, rely a great deal on the use of computers. Computers play a significant role in inventory control, processing and handling orders, communication between satelite companies in an organization, design and production of goods, manufacturing, product and market analysis, advertising, producing the company newsletter, and in some cases, complete control of company operations. In today's extremely competitive business environment businesses are searching for ways to improve profitability and to maintain their position in the marketplace. As competition becomes more intense the formula for success becomes more difficult. Two particular things have greatly aided companies in their quests to accomplish these goals. They are the innovative software products of CAD/CAM and, last but not least, the World Wide Web. An important program has aided companies all over the world. Computer- aided design and computer-aided manufacturing (CAD/CAM) is the integration of two technologies. It has often been called the new industrial revolution. In CAD, engineers and designers use specialized computer software to create models that represent characteristics of objects. These models are analyzed by computer and redesigned as necessary. This allows companies needed flexibility in studying different and daring designs without the high costs of building and testing actual models, saving millions of dollars. In CAM, designers and engineers use computers for planning manufacturing processes, testing finished parts, controlling manufacturing operations, and managing entire plants. CAM is linked to CAD through a database that is shared by design and manufacturing engineers. The major applications of CAD/CAM are mechanical design and electronic design. Computer-aided mechanical design is usually done with automated drafting programs that use interactive computer graphics. Information is entered into the computer to create basic elements such as circles, lines, and points. Elements can be rotated, mirrored, moved, and scaled, and users can zoom in on details. Computerized drafting is quicker and more accurate than manual drafting. It makes modifications much easier. Desktop manufacturing enables a designer to construct a model directly from data which is stored in computer memory. These software programs help designers to consider both function and manufacturing consequences at early stages, when designs are easily modified. More and more manufacturing businesses are integrating CAD/CAM with other aspects of production, including inventory tracking, scheduling, and marketing. This idea, known as computer-integrated manufacturing (CIM), speeds processing Computers And Marketing :: essays research papers Computers And Marketing Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, market research, and pricing of goods. Businesses, and particularly the marketing aspect of businesses, rely a great deal on the use of computers. Computers play a significant role in inventory control, processing and handling orders, communication between satelite companies in an organization, design and production of goods, manufacturing, product and market analysis, advertising, producing the company newsletter, and in some cases, complete control of company operations. In today's extremely competitive business environment businesses are searching for ways to improve profitability and to maintain their position in the marketplace. As competition becomes more intense the formula for success becomes more difficult. Two particular things have greatly aided companies in their quests to accomplish these goals. They are the innovative software products of CAD/CAM and, last but not least, the World Wide Web. An important program has aided companies all over the world. Computer- aided design and computer-aided manufacturing (CAD/CAM) is the integration of two technologies. It has often been called the new industrial revolution. In CAD, engineers and designers use specialized computer software to create models that represent characteristics of objects. These models are analyzed by computer and redesigned as necessary. This allows companies needed flexibility in studying different and daring designs without the high costs of building and testing actual models, saving millions of dollars. In CAM, designers and engineers use computers for planning manufacturing processes, testing finished parts, controlling manufacturing operations, and managing entire plants. CAM is linked to CAD through a database that is shared by design and manufacturing engineers. The major applications of CAD/CAM are mechanical design and electronic design. Computer-aided mechanical design is usually done with automated drafting programs that use interactive computer graphics. Information is entered into the computer to create basic elements such as circles, lines, and points. Elements can be rotated, mirrored, moved, and scaled, and users can zoom in on details. Computerized drafting is quicker and more accurate than manual drafting. It makes modifications much easier. Desktop manufacturing enables a designer to construct a model directly from data which is stored in computer memory. These software programs help designers to consider both function and manufacturing consequences at early stages, when designs are easily modified. More and more manufacturing businesses are integrating CAD/CAM with other aspects of production, including inventory tracking, scheduling, and marketing. This idea, known as computer-integrated manufacturing (CIM), speeds processing

Lady Macbeth Essay

The tragic downfall of Shakespeare’s Macbeth can be attributed to his forceful ambition which leads him to commit terrible deeds, selfish greed and weakness that allows him to be easily manipulated. These influencing factors are nourished and encouraged by the three witches and the deceitful Lady Macbeth. Macbeth’s actions of murdering innocent children and women and his damning act of genocide show that he is primarily responsible for his own demise. Macbeths ‘ambition which overleaps itself’ leads him to commit heinous crimes that show his depravity and ultimately leads to his downfall. Macbeth lets his ‘ambition’ rule him and his decisions; his ambition comes before everything else. When he hears that Malcolm will be crowned prince of Cumberland he says ‘that is a step which I must fall down or else o’er leap, for in my way it lies’ this suggests that it is just a stepping stone on the way for him to become king. This ambition leads him to kill king Duncan without any real reason ‘I have no spur to prick the sides of my intent, but only Vaulting ambition’ and this act of genocide results in a downward spiral to his ruin. Macbeth’s selfishness causes him to be demanding with the witch’s supernatural powers and his own authority, when his greed for knowledge leads him to tell the witches to ‘stay you imperfect speakers, tell me more. ’ And demand them to speak to him a second time ‘speak I charge you’. The power that he has ‘played most foully for’ allows him to do what he wants as he thinks of it stating ‘the very firstlings of my heart shall be the very firstlings of my hand’. Once Macbeth realises he will be ‘king hereafter ‘ he wants nothing more than to kill king Duncan revealing in a soliloquy ‘stars hide your fires, do not let light see my dark and seep desires’. Once Macbeth gains power he will cease at nothing to guard it, he cannot stop his greed, and he is so caught up in his own selfishness that he does not even mourn his own wife. When he hears of her death he states ‘she should have died hereafter’. It is this selfishness that leads him to kill and leaves him with nothing to live for, becoming ‘the walking shadow’ that gives him the consequence of his ultimate downfall. Macbeth’s weakness in character causes him to be easily controlled and egged on by Lady Macbeth. He does not have the strength to resist against Lady Macbeth’s attacks on his manliness ‘when you said you will kill him then you were a man’ and her ockingly asking ‘art thou afeard? ’ as a result; Lady Macbeth influences Macbeth about the murder as well as scolding him. For instance, after she calls him a â€Å"coward† and compares him with herself in a humiliating manner, Macbeth decides to commit the dreadful murder. This shows his weakness in character, because his mind is conflicted; yet, his decisions, which result in a great tragedy, are his own but are heavily influen ced by his scheming wife. At the end of the play, the moral weaknesses of Macbeth are totally revealed along with his mental weaknesses. He is no more the worthy warrior of battle fields. Indeed, he is a paranoid king who copes with guilty hallucinations and tries to secure himself by killing innocent people. For example, in the banquet scene, he sees the ghost of Banquo whose death was ordered by Macbeth and the guests start to suspect his mental health and talk unpleasantly of him. This character flaw of Macbeth makes his manifesting downfall even more tragic. In sum it is Macbeths overriding ambition that rules him and allows him to think of nothing else, selfishness and weak character allows him to be played like a pawn by Lady Macbeth and shows that he is his own enemy with character traits that are taken to the limit and exploited until he became nothing but a shell of his previous self. If Macbeth did not have such domineering traits he would not have met the same fate of eternal damnation that he did.