Reliance Fresh Project Reports

CONSUMER PERCEPTION AND THEIR BUYING BEHAVIOUR TOWARDS reliance FRESH SUPERMARKETS NEW DELHI, INDIA. Chapter 1 cornerstone credence sell Retailing is the larboard mingled with the producer and the unmarried consumer purchasing for personal consumption. This excludes direct interface between the manufacturer and institutional geters such as the government and other loudness guests. A retailer is one who stocks the producers goods and is involved in the act of selling it to the individual consumer, at a border of profit.As such, sell is the last link that connects the individual consumer with the manufacturing and distri justion chain. The retail constancy in India is of late often being hailed as one of the sun ascend sectors in the economy. The Indian retail industry is now opening to evolve in the line with the transition that has swept other large economies. It admit tremendous growth with the changing demographics and an usefulness in the tint of life of urba n people.The growing affluence of Indias consume class, the emergence of the untried breed of entrepreneurs and a flood of consequential products in the nutriment and grocery stash away store, has driven the current retail boom in the domestic trade. (Jhamb & Khiran, 2012) AT Kearney, the well-known international management consultancy, latterly identified India as the archetypal approximately attractive retail destination glob anyy from among thirty emergent food markets. It has made India the get of a good deal of fermentation and the cynosure of many foreign and domestic eyes.The insertion of foreign and Indian retail giants give c atomic number 18 Wal-Mart, Metro, credence, Birla, Tata etc. made Indian market more militant which is at turn off throat take aim. So how retailers can go to their end customers, to win the mental capacity overlap and amplification the basket size of severally obtain trip. (Jhamb & Khiran, 2012) It is expected that by 2016 l ate retail industry in India lead be worth US$ 175- cc billion. India retail industry is one of the sudden growing industries with revenue expected in 2007 to metre US$ 320 billion and is increase at a rate of 5% yearly.A further increase of 7-8% is expected in the industry of retail in India by growth in consumerism in urban argonas, rising incomes, and a steep rise in rural consumption. It has further been predicted that the retailing industry in India provide amount to US$ 21. 5 billion by 2010 from the current size of US$ 7. 5 billion. The growth of orbital cavity in the Indian retail market is mainly collectable to the change in the consumers deportment. For the upstart generation work preference towards extravagance commodities which know been repayable to the strong increase in income, changing lifestyle, and demographic patterns which be favorable. Huangyuarong (2011).As the twentieth snow has come to and we have moved in to third millenary , we can see many schooling and changes taking place around us with all the industries and firms within each industry seek to keep pace with all the industries and firm within each industries trying to keep pace with the changes and diverse command of people . foodstuffer have regarded customer as the king and evolved all activities to sate him or her, this concept gaining more caprice and importance today. More than a century ago, the father of our nation, Mahatma Gandhi, had made visionary and lately meaningful statement at Johannesburg, sulfur Africa in 1980.A customer is the most important visitor of our premises. He is non mutualist on us . We are subject on him He is not breach on our work. He is the purpose of it and not an outsider on our premises. He is a part of it. We are not doing him favour by serving him. (AnithaJulius, 2013) Today the unblemished firm engaged in a process of creating a life magazine value and similitudeship with customers. This report offshoot with discu ssion on the diversity of consumer behaviour and the assume for break downing consumer get behaviour and consumer as a related domain of a function of marketing .This can be more often than not be attributed to the prevailing market particular . Today the company image is build and made known by its customers. thereof success of the firm determined how in effect(p) it has been in meeting the diverse consumer need and wants by treating each customer as unique and offering products and services to compositors case has or her need. (Gupta, 2011) Consumer purchase behaviour forget be a primary displume in determining how this transition pass on evolve. Getting closer to the customer in todays highly competitive landscape is essential for the entire industry and is no longer just a retail issue.It requires all organizations across the picture chain to work as a single enterprise, sensing and responding rapidly to consumer take in a co-ordinate manner. particular analysis of the changing patterns of consumer demand, shopping trends. (Gupta, 2011) 1. 1. priming coat We can see many examples of businesses where, first we grow and then think of expanding but faith is quite different. cartel has positive such huge amount of resources and crownwork over the years that whenever it steps into any ingredient it is not required to stop for growing signal, thats why it forever thinks of expanding without any boundaries. opinion retail is next measuring by RIL which will be a pan India project. (reliance youthful information, 2012) conviction judicious is the retail chain sectionalisation of Reliance Industries of India which is headed by Mukesh Ambani. Reliance has entered into this segment by opening new retail stores into almost every metropolitan and regional area of India. Reliance plans to invest Rs 25000 crores in the next 4 years in their retail division and plans to begin retail stores in 784 cities across the country.The Reliance clean-l iving top-notchmarket chain is RILs Rs 25,000 crore venture and it plans to loan more stores and eventually have a pan-India footprint by year 2011. The super marts will sell raw fruits and vegetables, staples, groceries, neat juice bars and dairy products and in any case will sport a fracture enclosure and supply-chain for non-vegetarian products. Besides, the stores would provide direct profession to 5 lakh young Indians and corroborative job opportunities to a million people, fit in to the company. reliance fair information, 2012) The company is readiness on opening new stores with store-size change from 1,500 sq ft to 3,000 sq ft, which will stock fresh fruits and vegetables, staples, FMCG products and dairy products. Each store is express to be within a rundle of 1-2 km of each other, in relation to the concept of a neighbour store. In a dramatic change due circumstances prevailing in UP, tungsten Bengal and Orissa, It was mentioned recently in newfounds Dailie s that, Reliance Retail is moving out stocking.Reliance Retail has decided to minimize its exposure in the fruit and vegetable business and office Reliance impertinently as a pure play super market focusing on categories like food, FMCG, home, consumer durables, IT, health and auto accessories, with food accounting for the bulk of the business. (reliance fresh information, 2012) 1. 2. Reason for study An intention of this study to clarify and escort the deportment and perception of consumer towards Reliance zippy and how it impact on todays retail marketing at New Delhi. 1. 3. Statement of problemFood and grocery retail sector is one of the alacritous growing industries, yet the nature of shopping behaviour has not been studied in-depth. This has created a need to identify the aspects influencing these doings and the patterns that will be followed. Lately, many new retail formats have introduced in New Delhi and so it is crucial for retail stores to understand consumer pu rchasing behavior along with their preferred store choice. 1. 4. Research Objective I. To study consumer get behavior and their perception at Reliance Fresh customers of New Delhi. II. Too psychoanalyze the influence of demographic factors on retail purchase behavior.III. Evaluate the consumer trends and their perception towards the new shopping style. 1. 5. Major Research Questions What are the major factors influencing consumer buying behavior and their buying conclusion process at Reliance Fresh New Delhi? 1. 6. Assumption The attitude, perception, and behavior may be different to buy in supermarkets of New Delhi. Reliance fresh should encourage their image, consumer perception, consumer purchasing decision criteria and also should maintain their service quality to mold more consumers satisfaction. 1. 7. Scope of the studyThe scope of this study focus on consumer behavior and perception on Reliance fresh retail New Delhi which is already established all over in India. solely in Delhi its provide the higher level of service for the consumer satisfaction, so there are coming more consumer at Reliance Fresh to buy best quality product into the store. The study to survey the behavior of consumer who always buy product from Reliance fresh at the largest famous retail stores at New Delhi, India with questionnaires. 1. 8. Benefit of question 1. To understand the factor influencing purchasing devising decision of product of Reliance Fresh Retail. . To realize how the consumer perceive and behave the buying activities of the stores and consumer perception for the image of Reliance Fresh supermarket. 1. 9. Limitation of research The research focuses and asks for the mind of consumer (perception and behavior) which is intangible so it is difficult to amount of money by figure and may have bias answers depend on that postal service because normally, Indian People mostly are ashamed to tell the truth. Conceptual manakin Independent variables Dependent variable s Location * customer Buying Behavior Buying decision process Ambiance of the supermarket Quality of products human body of products Customer services References AnithaJulius. (2013). Retail Market in India. online article. Gupta, M. M. , A. (2011). Consumer Perceptions towards Different Retail Formats in India. Maharishi Markandeshwar University. Huangyuarong. (2011). Consumer Markets and Consumer Buyer Behavior online article. Jhamb, D. , & Khiran, R. (2012). Emerging trends of create Retailing in India. School of vigilance & Social Sciences. reliance fresh information. (2012). online article.